Best Online Selling Platform to Start Your Business

If you’re planning to sell online, but you’re unsure where to start as you are overwhelmed by the different platforms.
Or you’re already selling in one of the platforms but thinking of alternatives, or even expanding your existing selling channels.
If you are considering any of the above, then you’re in luck!

In this article, I’m going to introduce the 10 most popular and easy to start online selling platforms, so you can start selling your products!

Building your own brand / Private Label / OEM

If you wish to build your own brand, that is what we recommend if you are planning to build a long-term, sustainable business. You can build your own business through 1 these 3 channels below.
Pros: You can collect customers data and email addresses. Build a long-term relationship, for reoccurring sales and do retargeting marketing
Cons: It takes some time to see results and depending on which channel you use, it may be costly to start with.


1. Shopify (Paid)
Shopify is a complete eCommerce solution that allows you to set up an online store to sell your goods. It lets you organize your products, customize your storefront, accept credit card payments, track and respond to orders — all with a few clicks of the mouse.

Shopify is the fastest way to start your own online store without the need of any IT knowledge. You do not need to worry about hosting and downtime.

– Easy to setup
Their plug and play settings allow you to setup your store in less than 30mins.
– Management Tools Included:
Backend management tools like inventory management, customer service, marketing, shipping, reporting, social media, and much more is already ready for you.
Shopify also integrates more than 70 payment gateways with checkouts in more than 50 languages, which makes it easy to sell products to customers anywhere in the world.
– Offline sales
If you plan to sell in flea markets or expo trade fairs, you can use Shopify POS app to do that! This will automatically sync your products inventory and sales report.
– Security
Shopping online is all about safety, Shopify possesses a high level of security since the payment usually involves processing of credit cards.

– Pricing
Apart from the monthly charges, Shopify also collects a transaction fee on every sale you make. Depending on the pricing plans you choose, the transaction fees range between 0.5% to 2%.

– Customization
If you need a certain look of your website (aka customized theme), not only do you need a basic knowledge of HTML and CSS code, you also need to know Shopify’s own coding language. For this, you need to hire a Shopify expert to help you.
– Scale
Once your business starts bringing you sales, you might want to think of scaling it. Marketing comes to play. Most marketing plug-ins by third-party developers require monthly subscription fees, so this can drastically escalate the cost of operating your store.
– Rules
If you violate any of their policies, you may risk having your store closed down without any prior notice.

You can register for a 14 days trial to test it yourself via this link or hire us to help you to setup your Shopify store.
From now till 30 July 2018, we offer a free website design to 2 lucky people who wish to start their business in Shopify! Fill up this giveaway and we will choose the lucky 2!


2. Selz (Paid)
Selz is another online e-commerce platform similar to Shopify, and they are especially powerful for people who want to sell digital products or small businesses. Setting up a Selz store is extremely simple, fast and does not require any technical expertise, which is one of its main advantages. You can also use it to sell products on your existing site and to sell on your social media pages.

– Easy to set up
Their plug and play settings allow you to set up your store in less than 20mins.
– Management tools
Same as Shopify, they have extensive backend management tools to track and manage your sales. -Processes all major credit cards including Paypal, which makes it easy to sell products to customers anywhere in the world.
– Ease of selling digital products
Selz has all the features you need to sell ebooks, videos, online courses, and apps. You can easily sell your ebooks by sending directly to Kindle or download to Dropbox. Protects your products from illegal use. Generate and issue license keys as part of the purchase process.
– A cheaper alternative to Shopify
Their monthly fees starting from USD$0 to USD$35 compared to Shopify monthly fees from USD$29 to USD$199

– If you plan to build a full-fledged e-commerce store with more hundreds of products, their customization options may might be limited.

You can register for a 14days trial to test it yourself via this link or hire us to help you setup your Selz store.
From now till 30 July 2018, we offer a free Selz website design to 2 lucky people who wish to start their business in Selz!
Fill up this giveaway and we will choose the lucky 2!


3. WooCommerce (Free)
WooCommerce is a popular and powerful WordPress plugin, which currently accounts for 42% (and growing) of all eCommerce websites on the web. WordPress, which is one of the best multi-purpose content management systems. Suitable for small-scale business to large-scale businesses.

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– 100% Free for both WordPress and WooCommerce
– Incredibly versatile and customizable
From blogging, online selling affiliates marketing and subscriptions. WooCommerce has a ton of options available to set up your online business. It allows you to completely tailor your site to fit your needs and reach the customers that will be interested in your product. You can literally sell ANY products and services. Because it is highly customizable, you can upgrade or design according to your needs.
– Easy to scale
With thousands of plugins available, you can easily find a free or affordable plugin (most of them are a one-time payment or yearly subscription) to scale your business.
– Integration
Because of its popularity and free platform, there is a lot of 3rd party software (for marketing, social media etc) available, easy for you to integrate them together and scale your business.
– Good Platform for SEO
Another important factor is that WordPress is open-source. Developers all over the world have created a good free to paid plugins to help you optimize your websites. WordPress also naturally structures your content by organizing it into pages, blog posts, blog categories and tags.

– Self Management
You have to get yourself a domain and a hosting plan of your choice.
– Frequent updates
WordPress and WooCommerce have frequent updates to ensure their security features are up to date and to prevent bugs or malware attacks. All these frequent updates may cause some plugins to break the website if you do not how to manage it properly.
– Customizations
Although there are a lot of free WordPress eCommerce themes, customizing according to your needs can be very costly (you will need to hire a WordPress Designer or Developer) unless you have basic knowledge of HTML and CSS code.

You can start building your WordPress website now or hire us to help you setup your WooCommerce Store.
From now till 30 July 2018, we offer a free website design to 2 lucky people who wish to start their business using WooCommerce/WordPress!
Fill up this giveaway and we will choose the lucky 2!



Selling in Marketplace

Selling in Marketplaces is the easiest way to start your online business. Huge and readily customers are always readily available at Marketplace.
Pros: Start selling in mins.
Cons: Can be very costly in the long run. No brand awareness. No customer data to do retargeting. All user database belongs to the marketplace.


4. Carousell (Free)
Carousell started out as a consumer to consumer marketplace for buying and selling new and secondhand goods in 2012. It allows you to sell easily just by taking a photo. Buying is as simple as chatting.

– Ready customers
They have ready customers, so you do not need to source your buyers from scratch.
– 100% Free
You can list a lot of products, and as much as you want.

– Country-specific
You are limited to selling only to the members within the same country.
– Certain listings are not free
If you are providing certain services like jobs, services related or Learning & Enrichment categories, you will have to pay for the listing. For cars and property listing, there is a listing quota. When this quota is exceeded, a listing fee is required before your item is listed on the Carousell marketplace.
– Marketing
Since this is a marketplace, which means a lot of people are also selling at the same platform and will probably have the same or similar products as you. In order to stay competitive, you will have to purchase “Carousell coins” to ensure your post is in the spotlight or you can offer a cheaper price on your product pricing.
– Payment process
They have a payment processor called Caroupay which takes 2.49% + $0.50 for each transaction. You can choose not to use this payment method by offering your customer other alternatives which are either Paylah/Paynow or bank transfer

Start selling in Carousell!


5. Shopee (Free)
Shopee is an e-commerce marketplace platform. It is a platform tailored to the region, providing both buyers and sellers with an easy, secure and fast online shopping experience through strong payment and logistical support.

– User-friendly interface
It’s quite easy for a seller to list up their products within mins.
– 100% Free
No charges for listing and transaction fees
– Support
Seller support is ready whenever you need. You will have a designated account manager to help you if you wish to run any promotions.

– Money will be held in Shopee until the buyer successfully confirms receipt of the order. Once the Buyer accepts the order, the payment will be released to the Seller.

Start selling in Shopee!


6. Lazada (Free with commission)
Lazada is an e-commerce marketplace platform founded by Rocket Internet in 2011 and now owned by Alibaba Group.

– Large database
– Credibility, back by Alibaba Group

– Not easy to list
The ease of setting up is not easy, there are many steps in order to list one product. You have to be accurate on your category otherwise listing will not be approved.
– Commission + GST
There are no charges for listing in their platform but there is a commission for every sale you make. Depends on what category your product falls under, it ranges from 1% to 7% + additional 7% GST.
– Only can use appointed logistics company by Lazada
Previously, they allow the seller to use their appointed courier company but now they only restrict to Singpost and Ninja Van. Unless your item is super bulky, then you’ll be able to request for your own courier, subject to approval.
– Lots of penalties for the seller
There have a lot of penalties and restrictions imposed on sellers. For example, delays in delivery, out of stock cancellation etc. All these penalties cost seller money!
– Support
Their support takes 1-3 days to reply and most of the time, the support don’t really understand what your concern in.

Open your Lazada account here.


7. Qoo10 (One-time fee and commission)
Qoo10 started in 2010, is an online ecommerce, where shoppers are able to browse through an extensive range of products from digital, fashion, home & living, baby products to food items, they’ve just recently expanded this product category, consisting of ready-to-eat meals, desserts, fresh and frozen foods.

– Huge database
– Advertising
Their advertising and keywords system allows you to advertise and promote your products easily compare to other marketplaces.
– Selling options
They have different selling options which allow you to gain a lot of sales like auctions, group buys, time sales, daily sales etc
– Sell regionally
Not only can you sell to Singapore, you can also sell to other countries like Malaysia, USA, Indonesia, etc

– Listing takes time
The listing can take some time to do it, but once you get the hang of it, it will be a breeze!
– Opening account fees and commission
Opening a seller account would require you to pay $100, but this money will also be converted to 10,000 Qpoints which can be used to boost posts and do advertisements.
Commission ranges from 7% to 12% depending on your sales volume.

Open your Qoo10 account here.


8. Amazon (subscription and commission) is a huge Internet-based enterprise that sells books, music, movies, housewares, electronics, toys, and many other goods, either directly or as the middleman between other retailers and’s millions of customers.

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– Huge and International customers base
It’s a no-brainer. You have millions of active customers all over the world each month visiting Amazon looking to shop for products.
The numbers don’t lie: with a base of more than 300 million active customer accounts and more than 170 million monthly unique visitors to the website resulting in over $100 billion in revenue, Amazon is the number 1 place to go for most shoppers.
– Fulfillment services
With more than 100 fulfillment centers all around the world, you can ship your products in bulk to Amazon and they will store your inventory, package it and ship it to customers. By using Amazon fulfillment services, you can free yourself from the shipping hassle, your products will qualify automatically for Amazon Prime shipping and buy box priority, which will hugely impact on the overall sales.

– Listing Fees
If you are a company with more than 40 products, you have to pay a monthly of USD$39.99 + other selling fees. If you are an individual with less than 40 products, there will be a transaction fee of USD$0.99 per sale + other selling fees.
– High competition
Since it’s an international platform, competition is fierce at Amazon. So, when multiple sellers have the same product as you, Amazon will decide which seller is the best fit. When a customer clicks the Add to Cart button the items of the featured seller will be added to his shopping cart

Start selling on Amazon.


9. eBay (Free and commission)
eBay is an online auction and shopping website in which people and businesses buy and sell a wide variety of goods and services worldwide.

– Easy to list
eBay listing is very easy – you only need to add your product to the Inventory and you are ready to sell your product(s)!
– Huge customer base
eBay is the largest C2C (consumer to consumer) marketplace on the internet. Immediate access to millions of potential customers is available. On eBay, there are over 149 million active buyers located all around the world.

– Listing Fees
When you list an item for sale, they charge a fee per listing, per category. But sellers get a fixed amount of “free listings” per month depending on their eBay account type.
For eBay stores, the monthly fees range from SGD$5 to SGD$100 per month.
To find out more about their listing fees between fixed selling amount and auction here.
– Price sensitive
eBay is well known for their auction site, so customers still expect to bag a bargain and are accustomed to bidding for certain prices.

Start selling on eBay.


10. Etsy (listing fee)
Etsy is an e-commerce website focused on handmade or vintage items and supplies, as well as unique factory-manufactured items. These items cover a wide range, including art, photography, clothing, jewelry, food, bath and beauty products, quilts, knick-knacks, and toys.

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– Ease of setting up
Setting up an Etsy store is very easy, fuss-free and it takes few mins.
– Communication
Communication with customers is very easy through their online and mobile app messaging system. The customer can contact you anytime if they have questions regarding your products. All these can easily convert into sales if you are able to catch your customers when they message you.
– Marketing
It is very easy to market and advertises to your social media account like Facebook and Google.

– Listing and transaction fees
Every product you list will cost you USD$0.20. They also charge a 3.5% transaction fee on every sale you make. You can find out about other fees they have here.
– Renew your listing
Your listing will not be there forever, they will expire. So, you will need to constantly renew your listing. And each renewal of listing costs money too.

Start selling on Etsy.

If you have any questions regarding online selling platform, feel free to drop us a message either at our contact form or Telegram!


Overview of all the platforms

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How To Start A Soap Business From Home

You are probably wondering how to start a natural soap business from home. Here’s some information that would help a great deal.

As we become more educated and more aware of our environment, we tend to scrutinize more into the products that we are using. Are they kind to our skin? Are there any cancer-causing ingredients and are they environmentally friendly?

Who is suitable for this business?

You should have an interest in crafting a handmade product, hands-on, and you’ll need a sensitive nose for discovering scent combinations that your customers will love!

Who is the target market? 

Customers who appreciate the quality and luxurious nature of your product, or those who only buy organic or vegan products. Customers who want to know the ingredients in the soap they use. Your customers also depend greatly on the niche you wish to target.

Before you kickstart:

1. Find your niche
As mentioned above, it is important to find your target niche. Each niche has their different requirements for their soap, in terms of design and the ingredients.

2.  Learn how to make soap.
Before you can succeed at selling soap, you must become an expert at making it, and refine the technique and formula you want to use. Let your family try the soap. Is it easy to use? Does it smell nice? Does it dry the skin?

Once you are ready, you can start your business plan.

Starting Your Business Plan:

  1. Decide on your Niche
    Before you dive into the soap making business, you’ve got to set yourself apart. The best way to find a niche? Put yourself in your customer’s shoes. Some popular niche markets include wedding favors, organic and baby.
  2. Develop your special formula
    Once you know how to make a soap, it’s time to develop your own special formula. If you want to create a product that stand out from the others, experiment with ingredients like scents, colors, designs, and moisturizers until you create a soap that you think is unique and high-quality.
  3. Ingredients and Supplies
    Start sourcing for a supplier to start your soap business. Shop and compare their price, quality and customer service. There are various soap suppliers in Singapore, to name a few: Singapore Soap, and Massage Supplies. We are not affiliated or in anyway related to them.

  4. Name your business and branding
    Your company name should reflect your line of products. It should be catchy, memorable and marketable. Your company name does not have to include the word “soap”. You can always add “soap” to your tagline.
    Think about:
    – Embossing the soap with letters or other forms
    – Wrapping the soap in special papers or ribbons
  5. Labeling
    It is important to let your consumers know what ingredients you use to make your soap and not to make any medical or promising claims on your labels.
    The following information must appear on an information label: name and place of business (or “manufactured for…”, warning and caution statements if necessary.)
  6. Determine your price
    Price your product so you are making a profit. Take note of the sales channels that you wish to sell or distribute your products to, the margins they are taking. If you are planning to sell it wholesale, the selling price will have to be half of your retail price.

    The simple calculation of your products should be:

    (Cost Of Goods + Shipping + Labour + Overheads) x 2 = Wholesale price
    Wholesale price x 2 = Selling price

    Cost of goods: The ingredients of your soap
    Shipping: The shipping cost of your ingredients in making the soap
    Labour: Even if you are not paying someone to make your soap, you will still need to pay yourself
    Overheads: The electricity, water, machines etc for making the soap

  7. Sales Channels
    Think of where you want to sell your soaps. You can start with your family and friends. This is also the best opportunity to gather feedback and information on how to improve your packaging, products design, and pricing.

    Online channels: Etsy, Shopee, Qoo10
    Offline channels: Public GardenMAAD (Market of Artists and Designers)Chillax Market

    Offline sales channel is a good channel to sell and market your products. It is also the best time for you to take a genuine and sincere interest in your customers and keep your focus on them and their skincare needs. Tell and show them how your products will benefit them. This is the pleasure of meeting your customer one-to-one to sell with your passion. By providing a good service, your customer can promote your products to their family and friends. This is also the time to gather face to face feedback and opinions directly from the customers.


Interested in Soap Business?

Download Your First Step To Soap Making Business NOW!

Important notes:
It is fun to make soap, but it is important to set yourself different from other competitors. Don’t be the cheapest soap in the market, making soap is a laborious job, you need to be paid enough for your hard work. Remember to avoid impulsive spending online. Only buy what you need and in small quantities initially. Only splurge if you have a big order from the customer.

Remember, you’re selling an aesthetic experience*. Make sure you stay in contact with your customers, and that they know how to reach you. Ask all of your customers for email addresses, and get their permission to send out a monthly e-newsletter, so you can send them information on your new products, discount codes. Keep working on it and focus on growing your email list!

*An aesthetic experience arises in response to works of art or other aesthetic objects.

How To Start A Babysitting Business From Home

If you are planning to start a small business from home, babysitting business can be one of the best ideas around. You can take care of your child, get another playmate for him/her and at the same time, earn an income. It does not require much capital (almost zero) but it is also high in demand, non-seasonal and an all-cash business. Parents are always seeking alternative caregiver options, besides childcare centers and the traditional nanny.

In this article, we are going to teach you how to kickstart your babysitting business and grow them.


Who is suitable for this business?

If you are naturally patient, love kids, enjoy the company of children, love to teach, able to connect and communicate with both the child and their parents comfortably. Not to mention you definitely need to have responsibilities, hygiene, and patience.


Who is the target market?

Your target client will be full time working parents, who are looking to build a long-term relationship with a trusted and reliable caregiver.


Before you kickstart:

  1. Discuss with your spouse
    It is important to discuss with your spouse regarding your interest in doing babysitting business at home. He has to understand that your house will be noisier than before.


  1. Time management
    Your clients are working parents who are unable to watch over their child during normal hours, so you have to understand that you cannot go out running errands or bring your child out to eat whenever you like. Your working hours will be the same as normal working hours. You will need a proper time management schedule to help you manage the kids and yourself well.


  1. Safety & Environment
    Is your house safety proof? Is your environment suitable for babysitting? Do you need to make any changes before starting the business? You will need take these into consideration as there will babies, toddlers roaming around your house!

Once you are ready, you can start your business plan.


Start your business plan:

  1. Get required licenses
    There is no requirement for you to get a babysitting license but it is advisable for you to attend courses like CPR and caregiver workshops. Not only will this make you more marketable, but it can mean the difference between life and death in case of an emergency situation. You can use your skills future credit to learn CPR.
  2. Name your business
    You may think that is not necessary to name your business right now, but in terms of marketing your business, allowing your client to remember you much better and for future potential growth, it is important to name your business. Be sure that it is unique but simple enough that people will easily remember it.
  3. Choose your niche (age range)
    Choose the age range that you wish to take care, this is to ensure that you are comfortable with that age range so that you may perform better. It will be difficult to care for a newborn or few months old baby while you have another 2 toddlers to take care of. The best guide is to follow your child age range with +/- of 2 years difference. Although, there is also the possibility that you’ll babysit a whole range of ages. Be prepared for every possibility and know what it takes to watch all ages.
  4. Determine the price
    Your price is determined by your expertise, location and the age of the child or if there is any extra services you wish to provide. You can set your price range for half a day, full day and monthly.
  5. Situation control
    It is important to create plans and checklist to prepare for emergency situations like child allergy, fire outbreak, or any other accidents. You’ll need to ensure that you have at least two next of kin contact number in case of an emergency.
  6. Plan your activities
    Childcare or babysitting is more than just taking care of their basic needs. At toddlers age, it is a stage of exploration, curiosity, and training of fine motor skills. It will be good to draft out the daily activities you have for the children. It also keeps them busy and happy. You will not get yourself all over the place and stress up. Their parents will be happy too!
  7. Time to market
    Once you get all the necessary information, it is time to market your services out there! You can start marketing to your mommy groups, who are most likely staying near your area and through Facebook marketing. You can also print a name card and give out to your neighbours, I mean they are the best potential client you can have. Most working parents would love to have someone near their home to care for their kids.

Important notes:

Babysitting business is about caring and responsibilities. Your service should be excellent. You have to be responsible and dependable. Don’t disappoint your clients. If you know that you will not be available on any particular day due to medical checkups or if you have fallen sick, you should give them enough notice. This will give them the opportunity to make arrangements to fill the gap. If you take good care of the kids in your custody, their parents will be happy. They will also refer other people to you because word of mouth is the best marketing in business.

Download our babysitting roadmap to guide you in babysitting business. If you need further help, you can choose our 1 to 1 consultations service to guide you the process in 60 mins or a 1-month business journey to make sure you are on the right track to launch your business.


Babysitting Roadmap

10 Facebook Ads Updates After The Congress Scandal

I have been using Facebook advertising since 2014. At that point in time, it is a lot easier to use Facebook using organic reach, advertisements and targeting the right audience that we wanted to. Recently, the rise of social advertising and the changes in Privacy Policy made a lot of changes in the Facebook algorithm and limiting the choice of selecting your target audience.

On January 2018, Mark Zuckerberg wrote, “As we roll this out, you’ll see less public content like posts from businesses, brands, and media. And the public content you see more will be held to the same standard—it should encourage meaningful interactions between people.”

So, do not be surprised if your page and post are not performing well or why your CPC (cost per click) is much high than before.

We’ve collected all updates and explained what they changed in Facebook’s advertising ecosystem. Be aware of new advertising limitations you have and share it with your business friends.



  • Facebook refused using third-party data for targeting.

    Back to 2013, Facebook started using data from huge data brokers, such as Experian and Acxiom and launched a new feature for targeting called Partner Categories.Here is an example of Partner Category. They were displayed as any other targeting options so you may be surprised why some of your favorite targetings are gone.In 2018 partner categories are gone. So advertisers now have less advanced options for targeting.Facebook stated that the company won’t use any third-party data anymore and will rely only on its own resources in order to be sure that all data used for targeting was attained rightfully.


  • Facebook stopped showing reach estimate for custom audiences based on e-mail or phone lists.
    I love this function a lot, I can upload my email database list and let the Facebook target my audience or similar audience.

    Ooops… From now it’s much harder to define how many people has Facebook matched from your e-mail/phone list. Now you have no idea of what’s your audience size. Thus it’s more difficult to predict how many people can be reached within a particular audience.


  • Facebook stated it will require a proof that advertiser has collected e-mail or phone list for a custom audience legally.
    Same as email, it is important to let your user know where they have signed up for your newsletter. I’m not a fan of buying into email list, because quantity does not mean quality. It may cause your email to go into the junk folder and now even risk of getting yourself banned from Facebook ads.Changes:
    If you can’t show any evidence that the list is rightfully attained, your ads will be banned. So, buying even high-quality lists won’t make sense quite soon. And you have to double check your opt-ins if you haven’t done it yet.



  • Advertisers are prohibited to share custom audiences with other business accounts. 

    Right now it is not clear enough how this prohibition will work, so we’ll see it soon. However, it looks like we won’t have an option to share pixels within different ad accounts. We’re still not sure, if it would be ok to use one pixel on different websites then.



  • Apps that were not used for 3 months by a particular customer lose the access to his data. 

    This update affects not only suspicious apps which are manipulating access they have to retrieve as much data as they can, but also transparent products and applications, including ads management tools. It is time for apps to pay more attention to retention strategy. As a customer, you need to take some actions time after time in apps you’d like to remain active.As a business owner is important to keep engaging your customers as much as possible through quality contents, events, promotions or advertising. If they are not engaging to your page or post, chances are it will be harder to reach out to them after 3 months.



  • Facebook reduced the data which consumers can give to apps during sign in. Now it is Name, profile photo and e-mail only. 

    Changes:Want more data? Make customers believe that your app is worth it. Some of the fields, which are now not accessible:
    Page likes
    List of friends



  • Facebook will verify advertisers who are running any political and issue ads. Advertisers now have to confirm their identity and location. Organizations or persons who are not able to prove their identity will be banned. 

    If you work for political organizations or even in non-government sector, tough times are coming to you. It is likely to take more time now to start a new campaign or a new ad account in Facebook business manager even if you are a real person from a transparent organization. Facebook even decided to send a physical postcard with a verification code to advertisers who want to promote politicians during elections.As a business owner, I think we are quite safe from this unless you are selling political products.



  • All political or issue ads will be labeled to show customers who exactly pays for that promotion. 

    Anonymity for advertisers is gone. Transparency is an absolute right step, but it may hurt the opposition in states with dictatorship regimes which want to boost their posts, but need to stay nameless.I don’t think any of our Singapore Politicians will spend on ads, do they?



  • All users who manage big pages will be verified. They have to prove their identity. 

    It seems that this update will impact not only political pages but other fields as well. So if you are a huge publisher or a brand with big audience, get prepared for an active dialogue with facebook’s admins. Facebook even acquired a startup called that is focused on a documents verification. It might help FB to deal with this issue. Even if you do not have big pages with huge followers, but if you plan to advertise and make use of the Facebook social platform, it will be a good practice to ensure your website or landing page are legit and running an actual business. Facebook will not hesitate to close down your Facebook page (including your personal account that is used to create the page) and Facebook ads account.



  • Facebook hires more than 20 000 people for manual content review. 

    Ad reviews will become more detailed and strict. According to efforts we see on Facebook, it is going to be much hard to overplay Facebook and promote prohibited topics, for example, ICO or cryptocurrencies.Since last year, they have already started clamping down advertisement which says “Are you overweight”, “Weight loss plan”,  “Loans” etc. They may even go to the extent of going to your website or landing page to check out your business. You can read more about Facebook Advertising Policies.


Remember to follow our websites and Facebook for more updates!

Credits: Captain Growth
Image Credits: Google Image & GIPHY

Listing Your Business Online

Besides social media, there are several ways to advertise your business locally and the most effective ways of advertising is through listing your business through an online directory. Getting your business listed in listing sites, reviews sites, social sites and search engine and keep it updated is an important part of SEO. Local business listing also allows you to promote your product(s) or service(s) to your target group of audience.


Here’s the list of Singapore Business Directory

        1. Google Business  Google receive 3.5 billion searches per day, so there is no reason why you should miss out listing your business. With Google My Business, you can verify your business information, manage customer reviews, get custom insights on how customers are interacting with your business online, and build your brand.
        2. Yelu Singapore Yelu Sg is a freemium business listing website with social media shares. It allows you to key in 5 keywords related to your business and up to 3 products listing. You can also post job offers to recruit candidates.
        3. Times Business Directory is a comprehensive compilation of key businesses including Singapore 1000 and SME 1000 companies. They are one of Asia’s largest publishing and printing conglomerates. Listing is subject to approval.
        4., a joint venture with Singapore Press Holdings and Southeast Asia’s largest platform for customers looking for trusted service professionals. If your business is about home improvement, home maintenance, events, and weddings, this is a good platform to grow your business and build your brand reputation.
        5. inSing is the best going out guide for people in Singapore, covering topics such as movie showtimes, restaurant deals and popular events in Singapore. According to them, they have up to 2.6 million unique visitors every month on and
        6. Singapore Biz Directory is listed very highly indeed on Google (and other major search engines) for a broad variety of keyword phrases, some of which will relate to your business. It is this unrivaled search engine prominence that provides them with over thousands of unique visitors each and every month.
        7. Yelp Singapore connects people with local businesses by bringing ‘word of mouth’ online and providing a platform for businesses and consumers to engage and transact.  According to them, they had a monthly average of 29 million unique visitors who visited Yelp via the Yelp app and 64 million unique visitors who visited Yelp via mobile web in Q4 2017.*
        8. The Green Book is Singapore’s leading Industrial, Commercial, and Consumer directory. Users such as CEOs, Managers, Purchasers, Engineers and up to the ordinary consumers depends on The Green Book as No.1 sourcing guide for their fast searching. Ideal for B2B business.
        9. Singapore Expats has established itself as the leading expatriate and property portal in Singapore. They provide services catered to the expatriate community in Singapore, or for those who are planning to relocate and work in Singapore. Listing of business is a paid service.
        10. Kiasu Parents visited by over 10,000 parents and students each day. You will never go wrong if you are providing services like tuitions, child care services or anything related to education you can list your business in Kiasu Parents whose target niche is parents.


Start listing your business now! Don’t wait! If I miss out any local directory which is worth mentioning, let me know in the comments below.

Starting A Home Based Business

The thought of earning an income while taking care of kids and NOT missing their milestones at the same time at home is all the mothers’ wish. Before you decided to hand your resignation letter,  you need to figure out what type of business you want and how to proceed with marketing this business.


There are many types of home businesses but not all of them are right for all people. You need to ask yourself these questions:

– Do I want to start my own business from scratch?
– Do I just want to join an MLM and sell for someone else?
– Do I want to sell physical products or digital products?
– Or I just want to do all the work online or offline.
– Do I want help with my business or do I want to go solo?
– Do I just want to become an affiliate and sell other people’s online products?
Here’s the full list of home based businesses you can consider:


MLM (Multi-level Marketing) / Direct Sales

It is a form of direct sales home business in which independent representatives sell goods and services from a company to an end consumer. The multi-level aspect refers to each representatives ability to recruit and train other representatives, and earn a commission on their reps’ sales. Most companies typically give you several ways to earn. First, you can profit by marketing the company’s products to others. You can also use the products yourself and essentially become your own customer.

Start-up costs are minimal.

You will likely need to pay for advertising and marketing, but how much you spend is entirely up to you. Good for mothers who are very good in sales!

Some of the MLM company you can consider: NUskin, Tupperware, Amway, Atomy


Online selling/Wholesale

With the hype on e-commerce in our generation, selling online can be very easy as there are many platforms out there which you can set up your shop less than 30mins. You can either get goods from a distributor or produce your own products like DIY hair clip accessories. The start-up cost is determined by how much you wish to invest in goods or material purchase. Some of the online selling platform: Carousell, Shopee, Lazada, Qoo10, Etsy and Amazon.  

If you want to sell mothers/baby products: Check out Totsworld

You can also join the current trend of doing Live sales/auction on Facebook if you are not shy!



You get exclusive distribution rights from the brand owner, either local or overseas and distribute to local or overseas retailers, supermarket and departmental stores. You can also create your own brands, like Hyflux, Khong Guan biscuits, and Tiger Balm. Although this a quite a capital-intensive business model but you are in control of your own business and earn a better margin compare to the above 2 business models.

This is the kind of business you can work from home, but time to time you might need to go out and meet your potential client like purchasers from the departmental stores to list your products, attending the trade fair or visit the factory.


Franchise Business

While building your own brand or company can be difficult, you can consider doing a franchise business. Investing in a franchise can give you a framework that will help you with startup financing and training and give you the chance to strike out on your own. Some of the local franchise business you can consider; 7-11, Old Chang kee, Ya Kun, Anytime Fitness.


Service Provider

There are a lot of services you can provide from home: hair and beauty salon, child-care services, party planner, home bakers, food making.

For home bakers and ppl who love to cook, you can market your services on Share Food.

And there are professional services if you’re good at something, like accounting, and administrative work, photography services, tuition services, Pet sitting/grooming and so on.

All these services can be easily marketed in platforms like Carousell and Gumtree.

Professional services like accounting, designing, virtual assistant, copywriter etc, you can post your services in Upwork or Fiverr.

These 2 platforms are global freelancing platform where you can sell your services online to businesses and independent professionals.

For photography and tuition business, I personally know 2 Dadpreneurs, Both Kelvin and John initially provided their services from home. John, a Maths specialist, has moved his services to open a tuition center but still never fails to stop his Stay-at-home-Dad duty!


Affiliate Marketing

It is the process of earning a commission by promoting other people’s (or company’s) products. You find a product you like, promote it to others and earn a profit for each sale that you make. It is an ideal home business because it does not require much money to get started. You don’t have to produce, stock or ship product inventory, or deliver a service. You’re essentially paid for referring new clients and customers to other businesses. But you need a lot of hard work in doing that because it takes time to generate traffic to generate a substantial income. This is extremely good for mothers who have a wide network and good in social marketing, but you must have good self-control, otherwise you end up shopping yourself!

Some of the affiliate marketing companies u can consider: Lazada, Amazon, Zalora, Fiverr, Clickbank, The Affiliate Gateway, Learning Out of the Box and Totsworld.


Once you have chosen the type of business you want to do, you will need to start marketing your new business. There are countless ways to do this online and offline.


Offline Marketing

Offline marketing would include business cards, flyers, attending your community events and networking, trade shows, consumer fairs, newsletter advertising, radio, school functions, catalog distribution, mailing lists, brochures, seminars, and more. Use your creativity to come up with your own unique marketing ideas.


Online Marketing

Online marketing strategies include link exchanges, search engines, autoresponders, online auctions/chats/seminars, email press release, blogging, tutorials, and social marketing.


To market your home business takes a lot of work, consistency, time and commitment. Handing out a couple business cards and throwing up a website is not sufficient. Work on as many of these marketing ideas as you can. Find out which ones really work for you and then expand on them.

Then try more!


One thing you must understand, you cannot treat your business as a hobby. If you want a successful business with a full-time income, you have to work your business full time. If you know any programs that claim to make thousands a week for 5 minutes of work, please let us know.


In the meantime, start using some of these ideas and get your business out there!


Good luck Mums!