Singapore Ranked Slowest In Adopting Flexible Working

In the recent research The Modern Workplace 2018: People, Places & Technology by Condeco, has showed that while working patterns are becoming more flexible worldwide, Singapore has been the slowest to adopt new ways of working.

In the release, the workplace is shifting towards more flexible and remote working, with staff spending more time working from home, on the move or from multiple locations. In Singapore, 3% of companies don’t offer flexible working at all, compared with 7% globally. However, 31% of those in Singapore said over half of their workforce works flexibly at least some of the time – lower than global standards (40%). According to the release, this might hint that flexible working has not advanced as far in Singapore as in some countries.

The research also found that the Millennials have shaped the workplace to meet their needs. That means a space that is more open plan, with fewer barriers between desks and multi-disciplinary teams working together in ‘pods’.

69% of those surveyed globally said they work in open plan, or mostly open plan, offices. This arrangement was least common in Singapore (60%), where working arrangements remain somewhat traditional, compared with other nations. On the upside, this was most common in Australia (84%).

This marks a significant change from previous generations, for example the cubicle office of Generation X or the personal offices of the Baby Boomers. The oldest members of Generation Z are now entering the workforce and they will likely move further towards flexibility, remote worker, and cross-functional teams with less hierarchy.

In the release, Peter Otto, product strategy and design director, Condeco, said: “This report demonstrates how the modern workplace is changing.”

“Flexbility and remote working are increasingly important to today’s workers. Singapore has been slow to adjust to these changes and that could hold back companies that are trying to recruit the best international talent or collaborate with firms abroad,” he added.

Additionally, the research shows that the shift to flexible and remote working puts more emphasis on meetings to coordinate teams, who may be spread across a wide area but still need to be in close communication. This is highlighted by the report finding that workers are more likely to feel that there are too few meetings, rather than too many.

On that note, two-fifths of business leaders worldwide report an increase in video conference meetings, as teams coordinate over long distances. In comparison, 54% in Singapore said they had seen an increase in video conferences – almost double the figure for Australia (28%) and higher than the US (47%).

With just 12% citing the quality of meetings should be better, that sentiment was strongest in Australia (20%). Meanwhile, Germans (6%) and those in Singapore (9%) were least likely to be dissatisfied with the quality of meetings. Otto commented: “Meetings have a bad reputation as time-wasters but it’s important that companies understand that this is not necessarily the case. Effective collaboration is essential for the success of every organisation.”

“To remain effective, modern companies must ensure that they commit to providing a variety of spaces to help their teams communicate and collaborate, along with a fast and efficient way to find and reserve space, at any time, on any device,” he concluded.


Does your company offers flexible working? How do us, Mumpreneurs can create a more flexible working environment for our staffs? Welcome to share your views with us!

Infographic & Photos: Condeco
Article: Human Resources

10 Facebook Ads Updates After The Congress Scandal

I have been using Facebook advertising since 2014. At that point in time, it is a lot easier to use Facebook using organic reach, advertisements and targeting the right audience that we wanted to. Recently, the rise of social advertising and the changes in Privacy Policy made a lot of changes in the Facebook algorithm and limiting the choice of selecting your target audience.

On January 2018, Mark Zuckerberg wrote, “As we roll this out, you’ll see less public content like posts from businesses, brands, and media. And the public content you see more will be held to the same standard—it should encourage meaningful interactions between people.”

So, do not be surprised if your page and post are not performing well or why your CPC (cost per click) is much high than before.

We’ve collected all updates and explained what they changed in Facebook’s advertising ecosystem. Be aware of new advertising limitations you have and share it with your business friends.



  • Facebook refused using third-party data for targeting.

    Back to 2013, Facebook started using data from huge data brokers, such as Experian and Acxiom and launched a new feature for targeting called Partner Categories.Here is an example of Partner Category. They were displayed as any other targeting options so you may be surprised why some of your favorite targetings are gone.In 2018 partner categories are gone. So advertisers now have less advanced options for targeting.Facebook stated that the company won’t use any third-party data anymore and will rely only on its own resources in order to be sure that all data used for targeting was attained rightfully.


  • Facebook stopped showing reach estimate for custom audiences based on e-mail or phone lists.
    I love this function a lot, I can upload my email database list and let the Facebook target my audience or similar audience.

    Ooops… From now it’s much harder to define how many people has Facebook matched from your e-mail/phone list. Now you have no idea of what’s your audience size. Thus it’s more difficult to predict how many people can be reached within a particular audience.


  • Facebook stated it will require a proof that advertiser has collected e-mail or phone list for a custom audience legally.
    Same as email, it is important to let your user know where they have signed up for your newsletter. I’m not a fan of buying into email list, because quantity does not mean quality. It may cause your email to go into the junk folder and now even risk of getting yourself banned from Facebook ads.Changes:
    If you can’t show any evidence that the list is rightfully attained, your ads will be banned. So, buying even high-quality lists won’t make sense quite soon. And you have to double check your opt-ins if you haven’t done it yet.



  • Advertisers are prohibited to share custom audiences with other business accounts. 

    Right now it is not clear enough how this prohibition will work, so we’ll see it soon. However, it looks like we won’t have an option to share pixels within different ad accounts. We’re still not sure, if it would be ok to use one pixel on different websites then.



  • Apps that were not used for 3 months by a particular customer lose the access to his data. 

    This update affects not only suspicious apps which are manipulating access they have to retrieve as much data as they can, but also transparent products and applications, including ads management tools. It is time for apps to pay more attention to retention strategy. As a customer, you need to take some actions time after time in apps you’d like to remain active.As a business owner is important to keep engaging your customers as much as possible through quality contents, events, promotions or advertising. If they are not engaging to your page or post, chances are it will be harder to reach out to them after 3 months.



  • Facebook reduced the data which consumers can give to apps during sign in. Now it is Name, profile photo and e-mail only. 

    Changes:Want more data? Make customers believe that your app is worth it. Some of the fields, which are now not accessible:
    Page likes
    List of friends



  • Facebook will verify advertisers who are running any political and issue ads. Advertisers now have to confirm their identity and location. Organizations or persons who are not able to prove their identity will be banned. 

    If you work for political organizations or even in non-government sector, tough times are coming to you. It is likely to take more time now to start a new campaign or a new ad account in Facebook business manager even if you are a real person from a transparent organization. Facebook even decided to send a physical postcard with a verification code to advertisers who want to promote politicians during elections.As a business owner, I think we are quite safe from this unless you are selling political products.



  • All political or issue ads will be labeled to show customers who exactly pays for that promotion. 

    Anonymity for advertisers is gone. Transparency is an absolute right step, but it may hurt the opposition in states with dictatorship regimes which want to boost their posts, but need to stay nameless.I don’t think any of our Singapore Politicians will spend on ads, do they?



  • All users who manage big pages will be verified. They have to prove their identity. 

    It seems that this update will impact not only political pages but other fields as well. So if you are a huge publisher or a brand with big audience, get prepared for an active dialogue with facebook’s admins. Facebook even acquired a startup called that is focused on a documents verification. It might help FB to deal with this issue. Even if you do not have big pages with huge followers, but if you plan to advertise and make use of the Facebook social platform, it will be a good practice to ensure your website or landing page are legit and running an actual business. Facebook will not hesitate to close down your Facebook page (including your personal account that is used to create the page) and Facebook ads account.



  • Facebook hires more than 20 000 people for manual content review. 

    Ad reviews will become more detailed and strict. According to efforts we see on Facebook, it is going to be much hard to overplay Facebook and promote prohibited topics, for example, ICO or cryptocurrencies.Since last year, they have already started clamping down advertisement which says “Are you overweight”, “Weight loss plan”,  “Loans” etc. They may even go to the extent of going to your website or landing page to check out your business. You can read more about Facebook Advertising Policies.


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Credits: Captain Growth
Image Credits: Google Image & GIPHY